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About Parasol Virtual

Parasol Virtual is a New Zealand-based digital services agency helping trade businesses, SMEs, sole traders, and entrepreneurs get online, get organised, and grow. From stunning websites to smart business systems, we make technology work for real people.

We combine strategic thinking, brand storytelling, and digital expertise to create real growth — for NZ businesses and beyond. Whether you're a local tradie needing your first website or an established business ready to scale with smart systems, we craft your digital presence with purpose, personality, and precision.

We don't just build websites and systems — we help you tell your story in a way that attracts the right clients, builds trust, and drives growth. Locally in New Zealand, across the Pacific, and globally.


What We Deliver

  • Website Design & Development — stunning, mobile-first websites that tell your brand story and convert visitors into customers
  • SuiteDash Implementation — NZ's only certified SuiteDash agency partner, delivering client portals, CRM, invoicing, and business automation
  • Brand Storytelling & Digital Strategy — we help you find your voice, define your message, and stand out in a crowded market
  • Google Business Profile Setup & Optimisation — get found locally and make a great first impression

Where We Work

We work with trade businesses, SMEs, sole traders, and entrepreneurs across New Zealand nationwide — with a particular focus on trades, home services, and lifestyle businesses. We also support selected clients across the Pacific Islands, Asia-Pacific, and international markets.

About

Founder & CEO

Building human-centred AI systems that actually work.

Founder 

Building digital solutions that actually work for real businesses.

Jodi Parris is the Founder of Parasol Virtual — a NZ-based digital services agency helping trade businesses, SMEs, sole traders, and entrepreneurs get online, get organised, and grow.

With over 15 years of experience spanning executive operations, business strategy, and digital transformation, Jodi founded Parasol Virtual to bridge the gap between great businesses and the digital tools they need to thrive.

She is New Zealand's only certified SuiteDash agency partner, a skilled web designer, and a passionate brand storyteller — helping trades businesses, sole traders, and SMEs across NZ build a powerful digital presence that drives real growth.

Jodi believes technology should work for people — not the other way around. Her approach is practical, personal, and always focused on outcomes that matter to her clients.

"I created Parasol Virtual because every great business deserves a digital presence that tells their story, builds trust, and creates growth — and I love being the person who makes that happen." — Jodi Parris, Founder & CEO, Parasol Virtual Limited